Use cases

For tool builders

If you are building the product, you should not also be building nine platform integrations underneath it.

The problem

Every social tool starts by rebuilding the same plumbing: OAuth per network, media rules per network, analytics shapes per network, and a review queue for each. Months go into the layer none of your users will ever see.

What PostLake does about it

The plumbing, done

Publishing, scheduling, media, analytics, comments and engagement across every major network, in one shape.

Your brand on the screen

Bring your own platform keys and the connection screen is yours, not ours. Your users never see a third party.

Usage pricing that resells

You are charged per post, so your own pricing can sit on top without a per-seat floor you have to absorb.

A capability registry to build a UI from

Every limit, media rule and option is queryable, so your composer can be generated from it rather than hardcoded and left to rot.

How it fits together

Build against the API, supply your own platform credentials for white-label, and drive your UI from the capability endpoint.

curl -X POST https://api.postlake.dev/v1/posts \
  -H "Authorization: Bearer $POSTLAKE_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"text": "…", "accounts": ["acc_…"]}'

Common questions

Can I white-label the connection screen?

Yes. Supply your own platform app credentials and users authorise against your brand rather than ours.

How do I keep my composer in step with platform rules?

Read the capability endpoint. It returns every limit, media rule and per-network option, so your UI follows platform changes instead of being patched after them.

Is the pricing resellable?

It is usage-based per post with no seat licences, so your own pricing sits on top without a fixed floor to absorb.

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