Your users want to publish from inside your app. You do not want to spend a quarter building that.
Adding social publishing looks like one feature and is really nine. Each network has its own OAuth dance, its own media rules, its own review process, its own way of failing. Then they change, and it is nobody's job to notice until a customer complains.
A single API covers every major network. Your code branches on nothing.
Platform credentials are managed for you, so you are not waiting on nine review queues before you can ship. If you would rather use your own, bring your keys and run white-label.
Character limits, media requirements, pixel bounds and option values are checked up front, so your users get a clear message in your UI instead of a rejection from a network they have never heard of.
Webhooks fire on published, failed and partial, so your product knows what happened without polling.
Connect accounts with a signed link you can embed anywhere, post with one call, and receive webhooks. Most integrations are a few hundred lines.
curl -X POST https://api.postlake.dev/v1/posts \
-H "Authorization: Bearer $POSTLAKE_API_KEY" \
-H "Content-Type: application/json" \
-d '{"text": "…", "accounts": ["acc_…"]}'Hours rather than weeks, because the platform-specific work is the part you are skipping. Connect an account, post with one call, handle a webhook.
No. Platform credentials are managed for you by default, which is the part that normally takes the longest. If you want your own branding on the connection screen you can supply your own keys instead.
The capability registry changes and every check follows it. You do not chase nine changelogs.