Blog
Practical writing about social media APIs, growing an audience, and shipping fast with a small team. Mostly things we learned the hard way, written down so you do not have to.
Productivity
The real cost of posting to six networks is not writing, it is the twenty minutes of reformatting, resizing and reuploading afterwards. Here is how to remove that part.
Growth
Founders who love systems get good at SEO and avoid social, because one rewards patience and the other rewards personality. Here is how to run social like a system without sounding like one.
Meta Graph API
Every confusing Meta Graph API error we hit building against Instagram and Facebook, and the specific thing that fixes each one.
Instagram Login and Facebook Login are different APIs with different hosts, permissions and abilities. You cannot upgrade between them, so the choice belongs before your first line of code.