Do I need my own platform API keys with PostLake?

No. PostLake manages the platform connections for you on every plan, including X — there's no developer-app setup or per-platform review to do yourself. You connect your accounts and post.

PostLake vs Ayrshare

The Ayrshare alternative
built for agents.

Q: Does PostLake have an MCP server like Ayrshare?

Yes. PostLake ships a hosted MCP server with 22 tools that any AI agent can connect to over OAuth. It's the core of the product rather than an add-on, so agents get publishing, scheduling, media, capabilities discovery and analytics out of the box.

Ayrshare is a solid, mature social API — but it starts at $149/month. PostLake gives you the same one-API-for-every-network model, built agent-first, starting free and then $13/month with usage-based credits. Post to 9 networks over REST or a hosted MCP server.

Get started free →

No card for the free tier · 20 credits a month · full MCP access

Short version: choose PostLake if you're an indie developer or building AI agents and want to start free and pay per post. Choose Ayrshare if you need the widest platform coverage (13+) and enterprise scale today, and a $149/month floor is fine.

Last updated July 2026 · figures from each product's own pricing page

PostLake vs Ayrshare at a glance

	PostLake	Ayrshare
Starting price	Free, then $13/mo	$149/mo
Pricing model	Usage-based credits (pay per post)	Flat per-profile plans
Free tier	Yes — 20 credits/mo, no card	28-day trial only
Social networks	9	13+
Hosted MCP server for agents	Yes — 22 tools, OAuth	Yes
Built agent-first	Yes — it's the core of the product	Added to a broader API
Managed platform keys	Yes, all platforms incl. X	Varies by plan
Cross-platform analytics	Yes, one normalised shape	Yes
Best for	Indie devs, AI agents, low–mid volume	High-volume products & enterprise

Why teams pick PostLake

Start free, pay for what you post

No $149/month floor. A free tier with 20 credits, then usage-based credits — one per post (X costs more, since X is the only network that charges). Low-volume projects pay a fraction.

Agent-first, not agent-also

A hosted MCP server with 22 tools, idempotency keys so a retrying agent never double-posts, and one normalised response an agent can reason over. Built for Claude, ChatGPT, Cursor and any MCP client.

Managed keys — no app setup

PostLake manages every platform connection for you, X included. No developer apps to register, no per-platform review queues to babysit. Connect an account and post.

One response for every network

Publish to many accounts in one call and get back a single normalised shape — one post id and a per-target result — so you never branch your code per platform.

Where Ayrshare is the better fit

We'd rather be honest than oversell. Ayrshare is a strong, established product, and there are cases where it's the right call:

Maximum platform coverage. Ayrshare supports 13+ networks; PostLake supports 9 today. If you specifically need a network we don't cover yet, Ayrshare covers more.
Proven enterprise scale. Ayrshare publicly handles tens of thousands of posts a day with enterprise plans and SLAs. If you're at that volume now, they have a longer track record.
You want flat, predictable per-profile billing at high volume — some teams prefer a fixed monthly number over usage-based credits.

A worked pricing example

Say you manage 5 social accounts and publish 300 posts a month across them (no X). Here's roughly what each costs:

Scenario: 5 accounts · 300 posts/mo	PostLake	Ayrshare
Plan needed	Starter ($13/mo, 2,000 credits)	Premium ($149/mo, 1 profile)
Covers your volume?	Yes — 300 posts = 300 credits	1 profile only; more profiles cost extra
Roughly per month	~$13	~$149+

At low-to-mid volume you're paying about a tenth of Ayrshare's entry price, and you only spend credits on posts that actually publish — failed sends are free. Ayrshare's flat per-profile model makes more sense once you're at high, steady volume across many profiles. (Prices checked against ayrshare.com/pricing, July 2026 — verify current figures before relying on them.)

Switching from Ayrshare

Because both use the same one-API-for-every-network model, moving over is straightforward:

Create a free PostLake account and connect your social accounts — no developer apps to register, since keys are managed for you.
Swap the base URL and auth in your integration to PostLake's REST API (Bearer key), or connect your AI agent to the hosted MCP server over OAuth.
Map the response. PostLake returns one normalised shape — a post id plus a per-target result — so most integrations need only light changes.

Common questions

Is PostLake cheaper than Ayrshare?

For most users, yes. Ayrshare's plans start at $149/month. PostLake has a free tier (20 credits a month, no card) and a Starter plan at $13/month, and you pay per post with credits — so at low-to-mid volume you pay a fraction of Ayrshare's flat price.

Does PostLake have an MCP server like Ayrshare?

Yes — a hosted MCP server with 22 tools that any AI agent connects to over OAuth. It's the core of the product, so agents get publishing, scheduling, media, capability discovery and analytics out of the box.

How many social networks does PostLake support?

Nine: X, LinkedIn, Instagram, TikTok, Facebook, Threads, Bluesky, YouTube and Pinterest. Ayrshare supports 13+, so if you need the widest coverage today, Ayrshare covers more.

Do I need my own platform API keys?

No. PostLake manages the platform connections for you on every plan, X included — no developer-app setup or per-platform review to run yourself.

Can I switch from Ayrshare to PostLake?

Yes. The concepts are the same — one API, one normalised response for every network. Connect your social accounts to PostLake and point your integration or your agent at our API or MCP server.

The Ayrshare alternativebuilt for agents.